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The Unconventional Approach To PERMANENT Weight Loss

...Using the new science of fat loss to AUTOMATICALLY and PERMANENTLY change your body.

Have  you ever heard that diet is 80% of the solution when it comes to losing weight? 

Well, that's misleading. That's the "old science"...

The secret to the "New Science Of Fat Loss" isn't found in the fat cell, the stomach, the muscles, and it certainly isn't found in a pill. Never has been...never will be.

The "New Science" can be found in a little, hungry organ called...

"The Brain" and, let me tell you, the insights found on this page about your brain, mind, willpower, and self-discipline are going to blow your mind...

Trust me, you've never heard ​this stuff before...

We've already established that to lose weight permanently we can​'t make "weight loss" the primary focus of your "weight loss lifestyle", weight loss is just a metric, not the goal of your lifestyle program...

When you focus on weight loss, your "emotion engine" churns away as your mood cycles from blissfully happy on days when the scale drops to woefully sad, frustrated, and angry on days when your weight goes stagnant or, worse yet, you gain.

Your emotions are the engine of the "Infinity Loop Of Stagnation", which we lovingly refer to as "I.L.O.St" and that figure eight loop involves following a diet, getting some results (happy), followed by getting no results (sad), followed by getting rid of the diet and finding a new, exciting diet that begins the whole process over again.

​Result: Gain and lose the same 5-10 pounds over and over again. 

Yuck. 

​Let's talk about some laser-focused psychology hacks that will change the way you go about losing weight for-ev-er...

Let's start with where we went wrong...

You see, changing behavior isn't enough. Not even close...

Psychologists who are "in the know" understand that the secret to changing a behavior permanently is by shifting people from what ​psychologists call "continent behavior" to the hidden SUPERPOWER of the brain called "VIRTUOUS Behavior".

Let me explain...

Scientists use to believe that behavior change was just...well, behavior change. We now know that HOW we change our behavior will impact our brain in drastically different ways. 

Helen and Natalia both have decided to change their behavior, in fact, both women have set out to change many of the SAME behaviors...

Helen's approach to behavior change, using the "old science" activates a certain part of the brain called the "ventrolateral pre-frontal cortex", which we not-so-lovingly refer to as "The Misery Maker". 

​When you change behavior using The Misery Maker, your b​rain rejects the change and you are forced to rely on the limited willpower and self-discipline to keep that change alive...

Natalia has successfully stumbled upon the secret of changing the SAME BEHAVIORS as Helen, but she activates a totally different area of the brain called the "basil ganglia", which we very lovingly refer to as "The Magic Maker" ​we also call this area "The Body Maker".

To succeed for-ev-er with achieving and maintaining your fat loss and fitness goals, it comes down to lighting up the "Magic Maker" part of the brain while relying as little as possible on the "Misery Maker" part of ​your brain. 

As I eluded to earlier, you activate the Misery Maker by relying on "Continent Behaviors". You activate the MAGIC MAKER by building "Virtuous Behaviors".

Before we get into ​what that is, let briefly introduce you to both "makers" within the brain...

​The Misery-Maker is a very young part of the brain. It is the part of our brain that can decide in the moment not to eat a piece of cake because we want to lose weight. 

​Any time that you reason with yourself not to do something unhealthy or when we force ourselves to go to the gym, we activate the Misery-Maker. 

​When you rely on the Misery-Maker for all of your food and activity decisions, you become...well, miserable.

​The Misery-Maker makes you tired and irritable. It fatigues very easily and when it finally collapses from that fatigue, you wake up in a daze, face down in an empty pizza box with crumbs in your hair and no idea what happened. 

​You know that you're relying on the Misery Maker whenever you have to "talk yourself" out of or into doing something. 

​When you rely on the Misery-Maker, you end up white-knuckling your way through the day.  It sucks...

​When you learn to use the Magic-Maker​ part of the brain ​to change your behaviors, ​everything changes...

​You no longer need to white-knuckle your way through your day. You no longer arrive home mentally exhausted from having to dodge the over 200 food choices that the average person needs to make every day. You have more mental energy to devote to family, friends, career, and hobbies and life just feels lighter. 

​...and that's not an exaggeration. 

​Beyond that, you'll also lose more weight in the long run, and you'll keep it off  for good. 

​The old science of weight loss prioritized the tactics that cause a calorie deficit and ignores the manner in which you change that behavior. ​

An expert in the old approach would tell you to stop eating sugar altogether and call you lazy or gluttonous if you failed to do it consistently.

The NEW science of weight loss ​doesn't prioritize the tactics...it prioritizes your ability to implement the tactics and strategies indefinitely. 

​An expert in the new science of weight loss would suggest that you don't need to cutout all sugar to be healthy or to lose weight... ​​

​They would acknowledge the importance of limiting sugar, but rather than trying to stop all sugar all at once...which activates the Misery-Maker, they might look for small ways to improve upon your lifestyle without ​activating the Misery Maker.

They might recommend cutting out your morning orange juice or making a switch from​ regular soda to sparkling water. 

​The goal is to improve the lifestyle in a small way that doesn't make you feel significantly deprived. 

​It sounds so simple, but hardly anyone takes this approach and for good reason...

​You're probably thinking, cutting out my morning orange juice or switching to sparkling water in place of soda isn't going to cause me to lose weight...

​That is an EXCELLENT argument I'll cover that on the next page when I introduce you to the "Cookie-Jar Principle"...

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